Welcome to The Guiding Light, a blog dedicated to branding, self-discovery, and the magic of stepping into your true essence. Here, you’ll find insights on personal branding, storytelling, energy alignment, and how to create a presence that feels as radiant as you are. Whether you’re redefining your brand, finding your voice, or reconnecting with your purpose, this space is here to illuminate your path and help you move forward with confidence and clarity.

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Community Outreach: Finding Your Light, Finding Your People
Brooke Dearman Brooke Dearman

Community Outreach: Finding Your Light, Finding Your People

A brand isn’t just what you create—it’s also where you show up, how you interact, and who you surround yourself with. Success isn’t just about visibility—it’s about being seen by the right people, in the right places, at the right time.

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Personal Branding as a Ritual of Self-Discovery
Brooke Dearman Brooke Dearman

Personal Branding as a Ritual of Self-Discovery

When you walk into a room, your aura speaks before you do. Personal branding is about making sure that the energy you bring matches the truth of who you are. It’s about feeling at home in your own skin, whether you’re at work, on social media, in your relationships, or just moving through your daily life.

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